Hallelujah! Update and H&M.

by - October 15, 2012

Greetings to all! Fingers crossed that you guys are having an awesome Monday because I definitely am!

I know I haven't written anything in like two weeks and I assure you, I weep tears on the inside because of how busy I am. Luckily, I have a few hours to spare today so I'll be putting some posts scheduled for this week :)

As the title suggests, today I will share this article about H&M that I recently found on Styleite.com. You can read about it right here!

H&M has this big project going on that involves opening a chain of retail stores called "& Other Stories" in select European cities. Basically, rather than selling clothing, which they're most known for, these & Other Stories stores will concentrate on the accessories, beauty, and lingerie bits of a woman's wardrobe.

So, needless to say, these stores are going to be targeted at women.

The whole concept behind this chain is about bringing everything a woman can wear into one place because H&M believes that those accessories, beauty items, and lingerie are just as important in an outfit as the clothes. Makes sense.

The chain will launch Spring 2013 so if you're somewhere in Europe, lucky you!

I personally wish they'd bring it over here to America so I can satisfy my curiosity as to what H&M is going to do with these & Other Stories stores.

What do you guys think??


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  1. OMG so jealous! Europe always gets the best of everything that H&M has to offer!
    A's Fashion Files
    Shop Kawaii Kitsch by A on Etsy!

    1. I couldn't agree more! I wanna visit Europe just to go shopping. Like, 24/7.

  2. That sounds so cool, this needs to catch on in America :)

    1. Right? there are so many things that need to happen in America, so not funny.. :/

  3. H&M has not yet to come to my country! I'm envious everytime I see a girl wearing something from their amazing collection! I'd love it if we you could visit my blog too and perhaps we can follow each other?
    Love Nyt,
    BIG hair LOUD mouth

    1. Really? I feel so sad :( H&M is one of my favorite stores :(!! and yes of courseeee.


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